Secret SEO of a Number 1 Site with Less Links Part I

Around the turning corner of year 2007, there was a site about Chinese culture on top 3, sometimes top 6, in the target keyword phrase ‘new year’. (I made this keyword up as an example. If you check on Google, you wouldn’t find this site because I don’t want my client exposed. Indeed, it was a similar keyword.) Around February 2007, all the sudden the site became top 1 in this keyword although there was no change in the content or the link profile. That’s because February is the Chinese Lunar New Year, people are very interested in my client’s content, so they click in and stay there for long time in reading the content. Google is very concern of the click-in rate. What Google would concern are: Would searchers immediately click ‘back’ button after click into this site? How long does the searcher stay in the site and start another search? Would the searchers click on the links attached in this site after? Will the searchers immediately redirected to another site? Google has all the data and want the best experience for their searchers. After the February 2007, the Chinese fever was over, the site went down to its number 3 as before. We can learn from this experience that searchers experience can make a big different. They can get you form number 3 to number 1. If you are trying to push your client’s site to number one in certain keywords you would probably have content that makes readers to stay long. They will vote for you.>>read more

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Raise 100 positions by cleaning up these SEO techniques II
Raise 100 positions by cleaning up these SEO techniques III

The Worst SEO Strategy Ever! I
The Worst SEO Strategy Ever! II
The Worst SEO Strategy Ever! III

Secret SEO of a Number 1 Site with Less Links I
Secret SEO of a Number 1 Site with Less Links II
Secret SEO of a Number 1 Site with Less Links III

Yahoo! Sandbox Escape I
Yahoo! Sandbox Escape II
Yahoo! Sandbox Escape III

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Shortcuts to Get Out of Sandbox in Search Engine Optimization SEO Part II
Shortcuts to Get Out of Sandbox in Search Engine Optimization SEO Part III

FAQ I FAQ II FAQ III FAQ IV FAQ V



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a bigger search engine ranking, make sure other sites link to yours. By having other sites linking to yours, it helps Google's crawlers find your site and as well gives your site a greater visibility in their search results. Google uses their PageRank with sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets links to your site as a "vote" for your site from the other sites. Google looks at more than the sheer volume of votes, or links a page receives, it also analyzes the page that casts the vote. "Votes" from sites that Google considers "important" will weigh more heavily in determining your search engine ranking.

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Therefore, do NOT go out and try to get as many links as possible. Google calls these "unnatural links" that are placed there specifically to make your site look more popular to the search engines. These types of links are link farms, or linking schemes and doorway pages. Google says in their Webmaster Guidelines: "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links." Link Farms: I am seeing more and more webmasters asking for "three way links". For example, if you place their link on your site, they will place your link on a different site other than their main site. They try to justify it as a better solution than reciprocating links from your site to theirs by saying it's a one way link to your site from the "link farm". Therefore, the "three way linkers" do not have any links on their main site. They are getting higher quality sites to link to them, making it appear that their site is more popular. You get the short end of the stick! Your site's link is now on a site that is nothing more than a "link farm".

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